SK Planet to link up with InMobi on advertising

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SK Planet to link up with InMobi on advertising

InMobi, a leading mobile advertising network operator, has forged a strategic partnership with SK Planet, a mobile platform unit of SK Telecom, to make its local mobile business more competitive.

The partnership will take advantage of the Bangalore-based company’s media advertising content creation platform, InMobi said in a statement Wednesday.

SK Planet will apply InMobi Studio, an InMobi-developed platform that creates, distributes and optimizes mobile media campaigns, to its T Store, an online market place for smartphone applications.

“Through the collaboration with SK Planet, we expect to continue to innovate and deliver advanced advertising solutions to the marketplace, including InMobi Studio, the leading HTML5 rich media ad-creation platform,” said Kim Seung-yeon, general manager of InMobi Korea.

Spending on mobile advertisements in the Asia-Pacific region is the highest in the world at $2.56 billion. Korean consumers spend over 30 percent of their time online using their smartphones and tablet PCs.

That trend is opening the doors for advertisers to target the new wave of mobile consumer in Korea, InMobi says.

Agencies and advertisers around the world leverage InMobi platforms to engage 578 million consumers across 165 countries. Its investors include such global firms as SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

By Seo Ji-eun [spring@joongang.co.kr]

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