[Sponsored Report] Regional programs get help from Pernod Ricard

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[Sponsored Report] Regional programs get help from Pernod Ricard


Employees pose at a ceremony celebrating the cooperation and development fund for Daejeon ecological stream preservation.

Global liquor company Pernod Ricard Korea has been striving to advance in the Korean market through various activities fulfilling corporate social responsibility and communicating across regions. The company, responsible for importing the whiskey brand Imperial and Valentine’s, has sponsored several events in order to fulfill its goals.

CEO Jean-Manuel Spriet started to realize the importance of such a management philosophy during his first year in the job as he was touring Korea’s main cities and meeting regional heads, city council committee members, NGO heads, artists and regional citizens.

It is quite noticeable that a foreign company has decided to focus on smaller cities and regional citizens while working together with employees and business partners from these areas.

For instance, Pernod Ricard helped support the Valentine Championship and the Mark of Respect, which selects an artist of the year.

And on Dec. 17, Spriet visited Jeju Island and signed an agreement with the Gotjawal Trust of Jeju to participate in the campaign to preserve Gotjawal Forest from thoughtless development projects.

The company established a trust fund to support the initiative which can be used to purchase 10,000 square meters (2.5 acres) of private land in the forest and set it aside for preservation.

In addition, Jeju branch employees of the company are receiving education on Gotjawal and other natural ecosystems in general so that they can better participate in activities to preserve and protect the environment.

Other activities have also taken place in Busan, Gwangju and Daegu.

By Lee Ji-hyun [concordia@joongang.co.kr]
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