LG Electronics wants damages from Samsung over fridge video

Home > Business > Economy

print dictionary print

LG Electronics wants damages from Samsung over fridge video

LG Electronics has launched a compensation suit against Samsung Electronics over a controversial YouTube advertisement that compared the size of refrigerators made by the two appliance giants, court records showed yesterday.

The video, posted by Samsung last August under the title “Inconvenient Truth About Refrigerator Capacity,” shows the capacity of its own refrigerator compared to a rival refrigerator by pouring dyed water and putting small cans into the two refrigerators.

In the lawsuit filed with the Seoul Southern District Court, LG Electronics demanded Samsung Electronics pay a total of some 10 billion won ($9.4 million) in damages.

“The advertisement deeply hurt the corporate image and also greatly affected our sales,” LG said in the lawsuit.

LG earlier filed an injunction with a Seoul court, arguing that Samsung wrongfully accused LG of inflating the capacity of one of its refrigerators.

“Despite the court injunction, the video footage was not immediately deleted and posted for about three months,” LG said in the lawsuit.

The Seoul Central District Court last November sided with LG Electronics, ordering the video to be blocked. Yonhap

More in Economy

Better to give property than to receive a big tax bill

Border restrictions drastically cut North Korea's trade

Central bank holds rates steady, adjusts up GDP forecast

Restaurant coupons to make a comeback as an app

[INTERVIEW] Korea Forest Service head sees huge opportunity in Indonesia

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now