For the advertising business, 2012 was poor year, says Cheil

Home > Business > Economy

print dictionary print

For the advertising business, 2012 was poor year, says Cheil

Korea’s advertising market grew at a slower pace in 2012 than in the previous year as companies cut back on their marketing spending amid an economic recession, a report showed yesterday.

The local advertising market expanded 2.2 percent on-year to 9.8 trillion won ($8.9 billion) last year, according to the report by Cheil Worldwide, the advertising arm of Samsung Group.

The growth marks a sharp slowdown from a 10.9 percent on-year growth in 2011. The slowdown came as economic woes prompted companies to scale back their spending on advertising and marketing despite major events such as the London Olympics and the Korean presidential election.

By media, TV and newspaper advertising slumped from the previous year. TV advertising dropped 7.1 percent, and newspaper advertising fell 3.2 percent. Yonhap

More in Economy

Stats show a dearth of cheap digs, politician claims

Covid-19 sees marriage, births fall as divorce, death rises

Government property reconstruction project mentioned

Gov't vows to spend extra budget with dispatch

Parties get closer to deal on 4th extra budget

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now