Food, drink executives are pictures of success

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Food, drink executives are pictures of success


In the food and beverage industry, products developed, designed and packaged by owners of conglomerates are coming out one after another.

Jardin coffee company put a photo of chairman and founder Yoon Young-noh tasting cups of coffee on the package of the recently released product Drip Coffee Roast 3 Kinds.

Below the photo is a statement of Yoon’s philosophy: “Coffee is a natural food.”

“Through the picture of Yoon we tried to emphasize our craftsmanship as the originator of coffee in Korea,” said Yoon Yeo-jeong, deputy general manager of marketing at Jardin.

Ganglio Coffee, the first instant coffee mix extracted from deer antlers by Nongshim, the country’s largest instant noodle maker, is also a product that Shin Chun-ho, chairman of Nongshim, directly orchestrated from development to production to naming.

Shin reportedly came up with the idea after seeing ginseng coffee and antler coffee served at golf courses.

The name Ganglio came from ganglioside, an ingredient contained in antlers. Shin has named such Nongshim products such as Shin Ramyun, Chapagetti, Neoguri, Jincha Jincha and Doongji Naengmyun. The chairman also carefully checks the status of product development four times a week by visiting company headquarters in Shindaebang-dong, Dongjak, southeastern Seoul.

Chunho Food Chairman Kim Young-sik acted as an advertising model for newly released Cynanchum Bungei, the company’s bestselling product in December and January.

Sempio Foods Chairman Park Seung-bok is called a preacher of black vinegar for commercializing the drink fermented from brown rice that he enjoys. So he was a natural to introduce Baengnyundongan, the company’s black rice vinegar product, which is becoming popular as the secret of the chairman’s longevity.

The 91-year-old Park reportedly drinks a undiluted shot glass of Baengnyundongan after every meal.

Launched in 2009, Baenyundongan has recorded sales of 25 billion won in 2010 and 40 billion won last year.

SPC Group Chairman Heo Young-in participates in baking bread and takes care of marketing new products.

Heo checks and tastes bread by visiting stores and attends the new product conferences every Wednesday.


By Choi Ji-young [kjy@joongang.co.kr]

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