China recruits Beckham to revive image
China has named former England captain David Beckham as its first global football ambassador to revive the game’s image which has been hit by a match-fixing scandal and an exodus of international stalwarts from the country’s premier league.
In his new role, Beckham, who joined French club Paris Saint-Germain in January, is expected to help bring Chinese Super League (CSL) to the world stage and promote the game in the world’s most populous country.
“I am honoured to have been asked to play such an important role at this special time in Chinese football history,” Beckham said in a statement released by IMG.
“I’m excited by the prospect of promoting the world’s greatest game to Chinese sports fans as I’ve seen firsthand the growing interest in football there.