China recruits Beckham to revive image

Home > Sports > Football

print dictionary print

China recruits Beckham to revive image


China has named former England captain David Beckham as its first global football ambassador to revive the game’s image which has been hit by a match-fixing scandal and an exodus of international stalwarts from the country’s premier league.

In his new role, Beckham, who joined French club Paris Saint-Germain in January, is expected to help bring Chinese Super League (CSL) to the world stage and promote the game in the world’s most populous country.

“I am honoured to have been asked to play such an important role at this special time in Chinese football history,” Beckham said in a statement released by IMG.

“I’m excited by the prospect of promoting the world’s greatest game to Chinese sports fans as I’ve seen firsthand the growing interest in football there.

Reuters

More in Football

Despite goal from Son, Spurs finish with disappointing draw against West Ham

Korean senior squad beats juniors in special exhibition match

National football teams take draw in 1st exhibition match

Son scores two as Spurs smash through Manchester United

Son Heung-min out for 'a while' with hamstring injury

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now