We’re No. 1 in smartphone survey

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We’re No. 1 in smartphone survey



Living up to its reputation as the home of Samsung Electronics, Korea has the largest smartphone penetration at 67 percent of people aged 16 and older among 10 countries, including the United States and China, in a recent report by U.S. market researcher Nielsen.

In the study of global mobile consumers, Korea is closely trailed by China at 66 percent, Australia at 65 percent, Italy at 62 percent and the United Kingdom at 61 percent.

The United States had the lowest smartphone adoption rate at 53 percent among developed nations surveyed.

Those using feature phones in Korea accounted for a mere 23 percent of all mobile phone users, lowest among the surveyed countries.

The study also shows - predictably enough - that smartphone adoption is highest among those aged 25 to 34.

Korea also topped that age group with 86 percent, trailed by the U.K. at 78 percent, and the U.S. and Italy at 73 percent.

However, when it comes to users aged 35 to 44, smartphone usage among Koreans fell to 66 percent, lower than Italy and Australia.

“Younger users are more likely to own a smartphone, and older users are more likely to own a feature phone, which makes sense since feature phones are more established in the marketplace. Though there are some exceptions .?.?. the broader trend suggests smartphone adoption will likely continue to rise as younger consumers age,” said the report.

While 51 percent of Russian consumers use at least two mobile phones, and the figures for Brazil and China are 48 percent and 36 percent, respectively, Korea had third lowest rate at 16 percent, followed by India at 11 percent and Turkey at 7 percent.

The average monthly bill for Koreans was 55,000 won ($50) compared to 102,000 won in the United States. The average for the U.K. is 41,000 won and for Italy 31,000 won.

By Seo Ji-eun [spring@joongang.co.kr]
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