E-Land opens first fast-fashion in Japan, sees big sales

Home > Business > Industry

print dictionary print

E-Land opens first fast-fashion in Japan, sees big sales

The Korean fashion and retail company E-Land opened its first overseas fast-fashion store in Yokohama, Japan, on Friday.

On the first day of operations, the company said sales exceeded the daily target of 40 million won ($35,700). E-Land is aiming for annual revenue of 200 billion won in Japan by expanding its number of Mixxo stores to roughly 30 within the next three years. Mixxo is E-Land’s second fast-fashion brand and was launched in 2010. The company’s first was Spao. The Korean fashion company is also planning to launch a Spao store in Japan within the next couple of months. It is also planning to open its first Mixxo store in China in Shanghai within the first half of the year. This is expected to fuel competition with other global fast-fashion brands such as Uniqlo, Zara and H&M. In fact, the company said Mixxo was created to compete with Zara and H&M while Spao was created to compete against Japan’s Uniqlo.

More in Industry

Kia plant hit with infections for second time this month

LG Chem gets a boost in battery patent lawsuit against SK Innovation

[TEST DRIVE] There are few rides more comfortable than the Volvo S90

India is the battleground country for Samsung and Apple

Hyundai Motor unveils two electric models at Beijing car show

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now