[Sponsored Report] Bankers get to try out Shinhan Smart Branch

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[Sponsored Report] Bankers get to try out Shinhan Smart Branch


Top officials from major Asian financial firms test out smart ATMs with advanced features in the Shinhan Bank S20 Smart Zone at Hongik University.

Management teams from major Asian financial companies such as ANZ Bank, DBS Bank and OCBC Bank visited a Shinhan Bank office to observe “smart financial service” on March 20 and 22.

The visit was part of “Future Bank Korea Innovation 2013,” arranged by Asian Banker, a prestigious international finance magazine.

The managers learned about Shinhan’s unique smart finance business model, which involves different service channels such as smart fund, lending, savings and foreign exchange centers. They were also briefed on Shinhan’s management structure and future plans.

Along with the informational sessions, the attendees stopped by the newly opened S20 Smart Zone at Hongik University.

At this smart branch, they learned about development strategies involving prospective clients and new service models. They were also able to try the bank’s smart ATMs - the first of their kind in the country - along with smart mall services, financial video consulting and NFC informational brochures.

Considering its location at a university, the branch caters to clients in their 20s, who usually make banking transactions via ATM, and has extended hours from 9 a.m. to 6 p.m.

At the smart branches, customers can obtain new check cards, open new accounts and sign up for online banking via the high-end ATMs.

The clients can also sign up for regular savings, installment savings and trust fund products via video chat with staff on the ATMs and receive product information directly on their smart devices.

“I was very impressed by the Smart Zone,” said Dominic Chan of Standard Chartered Bank Hong Kong. He added that he hoped to see a smart service model like the S20 Smart Branch in Hong Kong soon.

“The management groups really liked experiencing our smart financial service strategy,” an official at Shinhan Bank said. “We would like to communicate more with financial institutions around the world that are seeking brand-new business models.”
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