Seeking to distribute content, LinkedIn buys Pulse for $90M

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Seeking to distribute content, LinkedIn buys Pulse for $90M

LinkedIn, the biggest online professional-networking service, said it’s buying startup Pulse for about $90 million, accelerating an expansion into distributing content for users.

The company is paying about 90 percent in stock and 10 percent in cash for the application, which is owned by Alphonso Labs, Mountain View, California-based LinkedIn said Thursday.

Founded in 2010 by Akshay Kothari and Ankit Gupta when they were students at Stanford University, Pulse helps users access news and information on mobile phones.

Chief Executive Officer Jeff Weiner is using acquisitions and new products to make LinkedIn more relevant to people already using the site to find jobs, scout talent and forge professional networks.

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