With no iPhone, Japanese carrier may go for Galaxy S4

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With no iPhone, Japanese carrier may go for Galaxy S4

NTT DoCoMo, the only major Japanese wireless carrier not offering Apple’s iPhone, may include Samsung Electronics’ Galaxy S4 among phones it will promote as it narrows its range of handsets to cut costs.

In its first attempt to recommend specific models to customers, DoCoMo will pick “one or two” phones for promotions at nationwide outlets and is considering Samsung’s latest flagship model, Chief Financial Officer Kazuto Tsubouchi said Tuesday in Tokyo. Handsets by Sony and Sharp will also be considered, given the success of Sony’s Xperia Z and Sharp’s Aquos Phone Zeta, he said.

Japan’s biggest mobile carrier also plans to reduce the number of models it introduces by as much as half, from about 20 every six months, to cut procurement expenses by more than 50 billion yen ($513 million) as it places larger orders with fewer handset makers, Tsubouchi said. The carrier is still considering adding the iPhone after losing market share to smaller SoftBank and KDDI, both of which offer Apple’s smartphone. Bloomberg
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