Luring average Joe to contemporary art
Now, visitors to the social commerce site WeMakePrice can purchase limited digital print editions of five young artists including Kim Jun-sik and Kang Se-gyeong in a corner (http://www.wemakeprice.com/promotion/fairart).
It is “We Make Fair Art” project that the social commerce venture launched in cooperation with Gana Art, one of Korea’s biggest galleries, last week.
“We intend to help promote young artists to the public, while letting ordinary consumers purchase and collect art works more easily,” Park Eun-sang, co-chief executive officer of WeMakePrice.
And small-scale art fairs are taking place to lure collectors with relatively light purses. “Flat Take I” fair, which started yesterday, will continue through Sunday at the I-Park 1 building in southern Seoul.
Eleven art galleries including Sun Contemporary and Gallery 101 and six designers’ studios and several non-profit groups of artists are participating in the fair.
Sejong Center in central Seoul is also holding a small-scale art market in its backyard on every first and third Saturday of each month, beginning this month.
Meanwhile, 60 institutions among private art museums nationwide, will extend their opening hours to 12 hours between 10 a.m. and 10 p.m. on Saturday as a one-day event, in efforts to attract the public to museums.
They include Kumho Museum of Art and Artsonje Center in central Seoul, Ilhyun Museum in Yangyang country of Gangwon province and Daesan Art Museum in Changwon city of South Gyeongsang province.
By Moon So-young [firstname.lastname@example.org]