Local retailers jump on the camping bandwagon
Lotte Mart posted an 85 percent sales increase between May 1 and May 15 compared to the same period last year. Sales of mats recorded growth of 425 percent, while leisure tables surged 208 percent and sales of tents jumped 53 percent.
Online shopping mall GMarket saw 42 percent sales growth in mountain climbing, fishing and camping supplies during the first quarter of this year compared to the same period last year. In case of its leisure products, hiking supplies surged 69 percent, hiking boots increased 29 percent and backpacks soared 31 percent.
Sales of camping tents were up 62 percent compared to the first quarter last year, and sales of fishing supplies went up 36 percent.
“Despite economic difficulties, the number of consumers who spend for themselves is steadily increasing. The enforcement of a five-day school week and the popular TV show “Dad, Where Are You Going?” showing outdoor activities of celebrity fathers and their children seem to have contributed to sales growth,” a spokesperson for GMarket said.
According to the industry, the camping population surpassed one million in 2011 and is expected to reach 2.5 million this year. The number of camping sites has also reached 450.
Thanks to the camping craze, the camping supplies market is expected to expand to more than 400 billion won ($358.4 million) from 180 billion won in 2011, offering a lifeline to retailers in an otherwise sluggish market.
“It is enough to say that the consumer market is almost dead and camping and the leisure market is the only market alive,” said Park Young-joon, manager of the men’s sports team at Lotte Mart.
For the three-day holiday, which started yesterday with Buddha’s Birthday, the only competition between large discount stores was targeting campers.
Lotte Mart is holding a sales promotion event discounting simple camping supplies such as air mattresses with automatic air injection, disposable instant grills and paper pots until Wednesday.
E-Mart, the nation’s largest discount store chain, increased stocks of watermelon sliced in half, which families of two to four can easily have outside, by 50 percent and introduced quarter-sliced watermelon.
Homeplus is selling 100 grams of pork belly and Boston Butt for 1,280 won, six cans of imported beer for 10,000 won and each bottle of its own private brand wines for 32,000 won.
The expanding market for camping goods has also been a boon for outdoor clothing companies. The outdoor companies that only sold clothes have jumped into selling other outdoor products.
For instance, Kolon Sports started selling camping supplies such as burners and lanterns in 2009.
It estimated that sales of camping supplies were valued at more than 20 billion won, up from 14 billion won last year.
The company also increased the number of its camping stores to 40 from 26 last year. Each site displays a variety of camping equipment of all sizes.
The automobile industry is also looking to cash in and has played up its association with auto camping. Kia Motors, Hansung Motor, Hyundai Motor and GM Korea are rolling out auto camping events to attract customers.
Cannon Korea has also lectured how to take photos with its DSLR camera at a camping site in Yangpeyong Arboretum, Gyeonggi.
The food and beverage industry also jumped into the camping market. Hite Jinro, CJ CheilJedang’s Beksul and Dadam are holding events inviting customers to camping villages for free. A series of food products tailored to camping and outdoor activities are also being released in the food and beverage industry.
The food company Sajo released barbecue sausages by thickening the existing sausage for campers. The processed food maker Paldo introduced powdered mashed potatoes, which can be cooked by simply adding boiled water.
The beverage industry is attempting to release powdered soda for campers who wish to reduce the weight of their loads. Tea maker Teazen developed lemon and citron sparkling iced tea powder that creates sparkling bubbles when water is added. CJ CheilJedang introduced vitamin powder and Donga Otsuka introduced powder to make one liter of Pocari Sweat.
By Choi Ji-young, Kim Jung-yoon [email@example.com]