[NEW ARRIVALS] The Lean Startup

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[NEW ARRIVALS] The Lean Startup


How Today’s Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses

AUTHOR : Eric Ries

PUBLISHER : Crown Business

PRICE : $26

GENRE : Business & Investing

Most startups fail. But many of those failures are preventable. “The Lean Startup” is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
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