[NEW ARRIVALS] The Lean Startup
Create Radically Successful Businesses
AUTHOR : Eric Ries
PUBLISHER : Crown Business
PRICE : $26
GENRE : Business & Investing
Most startups fail. But many of those failures are preventable. “The Lean Startup” is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.