Lopez talks up Latino power on TVWASHINGTON - Jennifer Lopez says Latinos in the United States are starting to realize their power in politics and media, and that makes the timing good for her latest undertaking: lobbying for greater diversity in TV programming.
The entertainer spoke Wednesday at the Cable Show, a communications convention, ahead of new programming set to launch July 18 on the NUVOtv network.
Lopez serves as chief creative officer of the English-language Latino channel.
“It’s an extension of who I am as an artist,” she said about her new role in an interview with the Associated Press.
“As I grow in this business, I’ve been in the business close to 20 years now, that creative spark that you have doesn’t go away. It keeps growing almost.”
Lopez said working behind the scenes is just - if not more - rewarding than performing.
“Singing and acting and dancing and performing live, it’s always going to be my passion,” she said. “But at the end of the day when you’re given the opportunities to be more creative, to create things more from the ground up, to really, really do things like NUVO, which is, really for me empowering a community that means so much to me.”
She added, “It feels bigger than me. It feels bigger than just a television show. It’s something that can change the world, the face of television, the way people feel about themselves, how they’re inspired, what they aspire to do and to be.”