Hyundai recruitment system looks at personality, not GPA

Hyundai Motor said yesterday it will introduce a new recruitment system called “The H” that will select future employees based on their personality, not GPA and certificates.

According to the nation’s largest automaker, 20 percent to 30 percent of new recruits will benefit from this recruitment program. Instead of applicants submitting resumes and going through interviews, Hyundai said the company will actually search and “cast” college students to join the program.

The automaker said it will offer a four-month unpaid program to selected college students that includes travel or volunteer activities with recruitment managers.

“We want to see job applicants’ genuine attitude and personality,” said a company spokesman. “With this innovative recruitment system we can still employ top talent.”