Crystal touts tourism in NY

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Crystal touts tourism in NY

LONG BEACH, New York - Billy Crystal is going to bat for his New York hometown after the pummeling it took from superstorm Sandy. The comedian and “When Harry Met Sally” actor has made a television commercial telling tourists to visit Long Beach, just east of New York City.

Long Beach was among many Northeast communities devastated by the October storm. Its 2-mile (3.2-kilometer)-long boardwalk was destroyed, and hundreds of homes were damaged. Crystal appears in a TV ad trumpeting “Long Beach is Open for Business.”

City officials say Crystal appeared in the ad for free and last month donated $1 million for rebuilding efforts.

The commercial is part of a $700,000 advertising campaign.

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