As rain falls, orders for dehumidifiers surge
The online retailer Interpark saw sales of its dehumidifying products surge 232 percent in July, compared to last year. Sales of dehumidifying products such as Thirsty Hippo increased 64 percent and sales of dehumidifiers shot up 400 percent.
Also, sales of raw materials for dehumidifying agents such as calcium chloride surged 200 percent in July compared to last year and sales of silica gel posted 200 percent sales growth, according to Interpark.
“Sales of raw materials rose significantly as the number of people who create dehumidifying agents on their own increased due to the longer rainy season and the thrifty consumption trend,” said Shin Kun-wook, who works for Interpark.
Gmarket, the nation’s largest online retailer, said its sales of dehumidifiers for July surged 108 percent as rainy season continued throughout July.
Deodorizing goods have also been gaining popularity at Gmarket, with sales of fiber deodorant rising 33 percent, demand for indoor deodorant jumping 25 percent and deodorant for shoes and wardrobes increasing 13 percent in July from last year.
At the country’s second-largest online shopping mall, Auction, consumer demand for dehumidifying and deodorizing supplies soared by more than 80 percent during July compared to last year. Sales of dehumidifiers rose 75 percent.
Clothes dryers, which retail for between 300,000 and 400,000 won ($267 and $356), were also the top sellers at Auction in July, as households with small children and infants or large amounts of laundry shopped for quick laundry dryers.
Other online retailers such as 11st and AK Mall saw sales of products related to dehumidification shoot up in July.
Sales rose 150 percent at 11st and 70 percent at AK Mall compared to last year.
With higher temperatures and humidity, sales of deodorizing supplies that eradicate damp smells, and mold and hygiene goods also have increased at online shopping malls.
Interpark reported a 111 percent on-year sales increase of deodorizing products for clothing and bedding in July. Sales of fabric softeners and shoe deodorants increased 10 percent, respectively.
In addition, sales of multipurpose detergents that can be used for indoor sanitation, including fungicide and chlorine bleach, also increased 60 percent.
Sales of sanitary goods such as cleaners and fungicide rose 121 percent at Gmarket in July compared to last year.
Sales of vacuum cleaners with a steam cleaning function, which helps remove fungi and bacteria from floors, increased 30 percent.
Auction saw demands for charcoal, well-known for its effect of dehumidification and deodorization, increase 15 percent during the same period from a year earlier.
11st estimated its sales of deodorizing supplies rose 30 percent this July and sales of multipurpose detergents surged 110 percent over the same period last year.
“Also, it seems that sales of indoor hygiene products and deodorants shot up dramatically as many people tend to spend more time at home during the rainy season while reducing external activities,” said Shin.
BY KIM JUNG-YOON [email@example.com]
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