British American Tobacco Korea said yesterday is has launched three variation of the original Dunhill brand in an effort to boost sales by attracting consumers to a smoother taste. The company said Dunhill Lights have gained popularity since a new packaging was introduced in the market in April. Yesterday it unveiled the Dunhill Balance and Frost. BAT said the new designs emphasize the lion symbol, a unique marker of Dunhill’s London heritage.
“We have now completed the new Dunhill series with a smoother taste and upgraded packaging,” said BAT Korea’s CEO Guy Meldrum. “I am confident that the new Dunhill series will capture the attention and preference of young adult consumers who want smoother tastes and higher-quality experiences.” Provided by the company