Apple sees iPhone, iPad slip in China

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Apple sees iPhone, iPad slip in China

The iPad’s share of China’s tablet-computer market plunged by more than 20 percentage points in the second quarter as Samsung Electronics built on its lead in smartphones to cut into Apple’s sales.

Apple’s iPad accounted for 28 percent of tablet shipments in China during the period, down from 49 percent a year earlier, Dickie Chang, a Hong Kong-based analyst with researcher IDC, said in an e-mail yesterday.

Samsung was second as its share surged to 11 percent from 6 percent a year earlier, he said.

China, Apple’s largest market outside the United States, poses a challenge for the Cupertino, California-based company as price-conscious consumers turn to less costly tablets and smartphones running Google’s Android operating system.

The iPhone’s share of China’s smartphone market was cut by almost half to 5 percent in the quarter as Samsung led with 18 percent and local makers like Lenovo Group gained ground, researcher Canalys said this month.

“Android players are growing with strong price advantage,” Chang said in the e-mail yesterday. “Consumers are familiar with Android OS from smartphone use as well, so they would like to use Android tablets.”

Beijing-based Lenovo was third in the tablet market with 8 percent, down from 9 percent a year earlier, Chang said.

Acer and Asustek Computer, both based in Taipei, each had 1 percent share, he said.

Carolyn Wu, a Beijing-based spokeswoman for Apple, declined to comment on the IDC data.

Apple’s China tablet shipments in the period rose to 1.48 million units from 1.15 million a year earlier, Chang said.

Samsung’s jumped to 571,000, from 133,000. Lenovo’s rose to 413,000, from 204,000.

Other vendors among the top 10 in market share with approximately 1 percent each include Redmond, Washington-based Microsoft and Huawei Technologies Co. and ZTE, both of which are based in the southern China city of Shenzhen.

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