Imperial whiskey gets full makeover in packaging

Home > Business > Industry

print dictionary print

Imperial whiskey gets full makeover in packaging

Whiskey brand Imperial has completely remodeled packaging in a bid to boost sales in the shrinking whiskey market.

Pernod Ricard Korea, the liquor importer, said Wednesday it has changed the packaging of its flagship whiskey brand Imperial to a modern style from the Imperial 19 Quantum design introduced in November, 2010.

The core of the new packaging is a diamond-cutting angle on the bottle that represents modernity, simplicity and transparency.

More in Industry

[SHORTCUT] Is 2021 the year electric vehicles go mainstream?

Lobby groups call for leniency for Samsung's Lee

Thousands claim fraud after buying items via social media

No dial tone for 2G services on LG U+ starting in June

Ironing out an air corridor took decades

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now