Imperial whiskey gets full makeover in packaging

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Imperial whiskey gets full makeover in packaging

Whiskey brand Imperial has completely remodeled packaging in a bid to boost sales in the shrinking whiskey market.

Pernod Ricard Korea, the liquor importer, said Wednesday it has changed the packaging of its flagship whiskey brand Imperial to a modern style from the Imperial 19 Quantum design introduced in November, 2010.

The core of the new packaging is a diamond-cutting angle on the bottle that represents modernity, simplicity and transparency.
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