Imperial whiskey gets full makeover in packaging
Published: 05 Sep. 2013, 21:12
Whiskey brand Imperial has completely remodeled packaging in a bid to boost sales in the shrinking whiskey market.
Pernod Ricard Korea, the liquor importer, said Wednesday it has changed the packaging of its flagship whiskey brand Imperial to a modern style from the Imperial 19 Quantum design introduced in November, 2010.
The core of the new packaging is a diamond-cutting angle on the bottle that represents modernity, simplicity and transparency.
Pernod Ricard Korea, the liquor importer, said Wednesday it has changed the packaging of its flagship whiskey brand Imperial to a modern style from the Imperial 19 Quantum design introduced in November, 2010.
The core of the new packaging is a diamond-cutting angle on the bottle that represents modernity, simplicity and transparency.
with the Korea JoongAng Daily
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