Looking for a successful Incheon GamesDuring last summer, the 2014 Incheon Asian Games Organizing Committee held the Asian Indoor and Martial Arts Games. It served as a rehearsal for the upcoming Asian Games. With the major sporting event slated for next year, the organizing committee had the priceless experience of hosting an international event. Less than 11 months are left until the opening on Sept.19, 2014.
The organizing committee is working hard to enhance awareness of the Incheon Asian Games domestically and internationally for the successful hosting of the event. It is planning various programs utilizing Korea’s cultural content and K-pop.
One endeavor was the Incheon Korean Music Wave festival at Incheon Munhak Stadium on Sept. 1. In the event, co-sponsored by the city of Incheon and the Asian Games Organizing Committee, 20 K-pop groups presented performances for an audience of 40,000, including over 7,000 foreign visitors.
On Sept. 16, popular group JYJ, the PR ambassadors for the 2014 Incheon Asian Games, released a promotional music video shot in Incheon, and launched “Only One,” the official Incheon Asiad song across Asia. The group presented a showcase in Hanoi, Vietnam, on Sept. 14 and plans to have a road show in Guangzhou, China.
The committee is focusing on domestic and international promotion because attendance and participation of foreign visitors is a crucial factor in the success of the event. The committee estimates that about 2 million visitors, including 200,000 guests of the event, will visit Incheon during the Asian Games period next year.
It is also developing tourism products in conjunction with the sporting event. One idea is to integrate quality medical services available in Incheon, offering health examinations to VIP ticket holders at the opening and closing ceremonies. Moreover, the committee is working hard to have North Korean teams participate in the event and to invite cultural performing groups.
The Asian Games will surely contribute to the enhanced reputation of Incheon as an international city, and the Republic of Korea as well.
We ask for the active participation, attention and cooperation of citizens for the successful hosting of the games.
* Kim Young-soo Chairman of the 2014 Incheon Asian Games Organizing Committee