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Officials from Brioche Doree and children hold baskets of freshly baked bread yesterday in front of the bakery store that will soon open its first branch in Yeouido, northwestern Seoul. Brioche Doree is a chain based in France owned by a French restaurant company called Le Duff Group. The bakery offers French-style bread at its 500 bakeries worldwide. It plans to target Korean consumers with the local taste of France. [NEWSIS]

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