‘Snowpiercer’ pulling in French fansThe Korean film “Snowpiercer” is making news all the way in France after drawing in 200,000 viewers just five days after opening and ranking fifth at the box office.
Rentrak, a global box-office tracking Web site, said that from Oct. 30 until Nov. 4, “Snowpiercer” not only drew a massive crowd, but of the 22 films that made their debut in that time frame, it was No. 2 at the box office. “Thor: The Dark World” was No. 1.
On opening day, Bong Joon-ho’s masterpiece starring Chris Evans, Tilda Swinton and Song Kang-ho was screened across 300 theaters in France, which was significantly less than “Thor’s” 585 theaters and animation “Turbo’s” 834 venues.
CJ E&M, which is in charge of overseas marketing, said that the feat was remarkable for a small-scale film competing against Hollywood blockbusters.
The French press is apparently gaga over the film adaptation of the graphic novel penned by their own Jacques Lob, Benjamin Legrand and Jean-Marc Rochette.
Le Monde covered the film on their front page while Le Figaro said the film depicted the “turbulence of modern society.” More than 10 local reviewers gave the film a five-star rating.
La Pacte and Wild Side Films, the two companies overseeing distribution in France, said that the film did especially well in Paris, overtaking the 159,000-viewer mark that Bong’s previous work, “The Host,” reached there.
By Carla Sunwoo