Cold weather spurs sales of ski goods

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Cold weather spurs sales of ski goods

With this year’s first cold snap, sales of skis, snowboards and related clothing and accessories are spiking at online shopping malls, as powder hounds get prepared for a new season on the slopes.

Phoenix Park Ski Resort opened Nov. 11, followed by Yongpyong Resort and Hiwon Resort in Gangwon province last week.

At the online shopping mall Interpark, which is holding an early season sale, sales of ski and snowboard supplies shot up 97 percent for the week of Nov. 12-18, compared to the previous week.

Another popular online market, Gmarket, reported that its sales of ski clothing surged 108 percent during the same period and sales of its ski supplies increased 75 percent. Sales of snowboard clothing rose 64 percent and snowboard equipment went up 11 percent.

At the online market Auction, which also has several discounts going on for winter supplies, sales of ski and snowboard sporting goods shot up 135 percent compared to the previous week.

Particularly in demand were snowboard sets, which surged 205 percent from the previous week.

The online market 11st reported an even bigger surge, rising 300 percent in the last week.

“When consumers buy ski and snowboard clothes, they need to check the waterproofing, as well as the shape and silhouette,” said Nam Hyo-seok, a manager on the sports leisure team at Interpark. “Designs that can be worn during the day are particularly popular.”


By Kim Jung-yoon [kjy@joongang.co.kr]

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