Korea ranks eighth in Asia for tourism branding

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Korea ranks eighth in Asia for tourism branding

Korea was ranked eighth in tourism branding among countries in Asia, according to a Spain-based consultancy agency, Bloom Consulting.

Thailand topped tourism in the Asia ranking, which the company said reflected the amount of tourism-related information available online as well as the efficiency of the countries’ tourism branding strategies. Turkey was runner-up, followed by China, Macao, Hong Kong, Malaysia and Singapore. Japan was behind Korea in ninth place.

The company ranked Korea 13th in trade branding in Asia. China, Hong Kong and Singapore were the top three countries.

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