Internet brings big Black Friday sales to Seoul

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Internet brings big Black Friday sales to Seoul

Black Friday - the frenzied shopping day that follows Thanksgiving in the United States - has come to Korea in a big way.

Thanks to avid online shoppers increasingly flocking to foreign websites for Black Friday sales, local retailers are copying the tradition, and yesterday morning the hottest searches on the Naver and Daum web portals related to shopping.

ABC Mart, the nation’s largest multi-brand shoe boutique, said yesterday it had began offering discounts of up to 70 percent on foreign sneaker brands and 30 percent on popular winter boots.

The event continues until New Year’s Day, but the rush of traffic yesterday froze the website for a time.

The Japan-based casual-wear company Uniqlo also began offering discounts yesterday on their latest winter items, sales that will last for a month.

Cosmetics brands such as Missha and Tony Moly joined the discount tide, offering big cuts of up to 50 percent off.

Tony Moly’s sale lasted only yesterday while Missha’s continues through today.

Auction, an online marketplace, already launched its Black Friday discount events last Monday with up to 70 percent off some imported goods.

It dubbed its sale “a super chance to experience U.S.-style discounts at home.”

Not only is Auction offering similar discounts as American retailers, its website introduced the “one click” shopping feature.

In addition to allowing consumers access to a wide range of international companies, like Amazon and the Disney Store, now shipping can be taken care of in one step.

In the past, to save on shipping fees, many people would buy goods in America, then use a private shipping company to send their purchases to Korea.

Despite the growing number of Black Friday options in Korea, local consumers still flocked to Amazon.com, because of the local credit card company BC Card.

BC Card is offering free shipping to Korea for Amazon.com purchases made with its card for the next three months.

BY KIM JI-YOON [jiyoon.kim@joongang.co.kr]

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