JTI chooses marketing veteran to take charge of Korea unit
The 48-year-old Greek has vast experience in the tobacco industry, beginning his his career at the British company Gallaher in 1990. Since then, he has built his specialty in consumer and trade marketing while working in Greece, Italy, Russia, Switzerland, Kazakhstan and various African countries.
Since JTI acquired Gallaher in 2007, Sitsas has been in charge of JTI’s operations in Central Asia, including Kazakhstan, Kyrgyzstan and Mongolia.
His last position at the Japanese tobacco company was head of strategic marketing for brands including Sobranie, Glamour, Benson & Hedges and Silk Cut at the company’s headquarters in Geneva.
“I plan to effectively leverage the diverse experience that I have gained while working in various countries across the globe to offer high-quality products and services that satisfy the needs of Korean consumers,” Sitsas said in a statement.