Companies fete a culture of caring
Executives from 120 companies celebrate a year of contributions to the culture and arts scene yesterday at an arts and business event held at Samcheonggak, northern Seoul. The one-on-one ties between business and art groups were organized by the Korea Mecenat Association and supported programs throughout the nation. Provided by the association
About 56 new companies joined the one-on-one culture and arts funding project, including Stuttgart Sportcar, Amway Korea and Korea Electric Power Corporation (Kepco).
Minister of Culture, Sports and Tourism Yoo Jin-ryong, Arts Council Korea Commissioner Kwon Young-bin and Korea Mecenat Association President Park Yong-hyun attended the celebration at Samcheonggak, northern Seoul.
Stuttgart Sportcar, the Porsche importer, funded a talent fostering program at Seoul Ballet Theater. Amway Korea held a showcase for sculptors at its art gallery in Bundang District, Seongnam, Gyeonggi, in association with the Korean Sculpture Association Seongnam branch, and offered free art exhibitions.
Kepco tied the knot with Seoul National Symphony Orchestra, which performed in small and midsize cities throughout the country, while Gyeonggi Urban Innovation Corporation funded arts groups.
Other conglomerates new to the goodwill project were Doosan Heavy Industries, which funded Seoul Metropolitan Youth Orchestra.
Hyundai Motor Group, joined hands with the National Gugak Center and funded its national competition.
A total of 90 small and midsize companies also took a part in the initiative by forming a joint fund through a consortium.
BY KIM JI-YOON [jiyoon.kim@joongang.co.kr]
with the Korea JoongAng Daily
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