Shinsegae showcases Namdaemun designers

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Shinsegae showcases Namdaemun designers

Shinsegae Department Store has rolled up its sleeves to help revitalize the country’s largest traditional market, located in central Seoul, in line with government efforts to create a win-win business environment for big and small retailers.

According to the department store yesterday, it will hold a fashion show at 6 p.m. today at its main branch near Hoehyeon Station in which 10 young designers will display about 100 items. These up-and-comers were selected last year by a group of renowned designers and professors as part of a start-up incubation program led by Namdaemun Market. Among other opportunities, the program offers young designers their own retail space at the bazaar that covers more than 86,000 square meters (21 acres) in the heart of Seoul.

Last October, Shinsegae Department Store signed an agreement with Namdaemun Market to support the initiative to boost start-ups and help revive the aging market by offering merchants classes in sales etiquette and service skills. The initiative is intended to help modernize the traditional bazaar.

So far, Shinsegae has selected two to three Namdaemun stores at a time to help them with their sales strategies by changing how products are displayed, how they advertise, and how merchants respond to foreign visitors.

“The country’s economy will get a boost only when traditional markets revive,” said Choi Chang-sik, mayor of Jung District.

Lee Jin-soo, head of the main Shinsegae Department Store branch, said, “The support we are providing in holding the fashion show for young designers will be a new win-win model that enables traditional markets to survive and helps young people start their own businesses.”

“In the future, we plan to invite these designers to open their own pop-up stores at our department store,” added a Shinsegae official.


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