KB prioritizes volunteer work

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KB prioritizes volunteer work


Top: Children learn through games at KB Star Economy and Finance Camp. Bottom: KB volunteers remove snow from greenhouses in Gangwon.

In a bid to bring KB Financial Group closer to the public, the company launched the KB Star Dream Volunteer Group, a corporate social responsibility project with 1,200 branches.

Through this project, all 25,000 KB employees participate annually in at least 13.6 hours of volunteering. Last year, this added up to 340,000 hours of community service in total.

Staff can choose to join volunteer programs such as the Speed Dream Volunteer Group, which helps bring fast relief to disaster-hit situations, and the Talent Dream Volunteer Group, which focuses on projects related to education.

KB Star Dream Volunteer Group’s priority is to educate socially disadvantaged people in economics by sharing knowledge the company has gleaned in these fields as the nation’s largest financial group.

In 2013, KB managed to educate about 120,000 people online and offline.

The welfare and education of children is especially important to the company. KB Financial Group and KB Foundation offered the KB Star Economy and Finance Camp to 100 kids from multicultural families living in Gyeonggi and Chungcheong who gathered at a KB training institute in Cheonan on Feb. 20 and 21.

The participants learned about economics through games, team projects and music.

Different needs are served by other sectors of the volunteer program. On Feb. 10, 100 volunteers from 10 subsidiaries of KB visited Samcheok, Gangwon, to help with disaster relief after extreme weather conditions hit the area.

The volunteers aided with tasks such as rescuing people in isolated areas and removing snow from vinyl greenhouses.

In 2014, KB Financial Group plans to focus mainly on the well-being of seniors and youth through their corporate social responsibility activities.

KB also currently sponsors scholarships for the children of officers who died on duty and are remodeling the homes of elderly citizens who are no longer able to move around freely.

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