Pernod Ricard set to kick off responsible drinking campaignWhiskey brand Pernod Ricard said yesterday it kicked off its second Check-mate campaign, which is part of the company’s social responsibility activity. The campaign promotes more responsible consumption of alcohol among college students. The event was held at Yonsei University.
Jean-Manuel Spriet, the CEO of Pernod Ricard Korea, said it is important to establish responsible drinking habits from an early age. He added that he hopes the campaign will contribute to a healthier drinking culture.
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