Online shopping gets busiest on Thursdays

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Online shopping gets busiest on Thursdays

The shopping malls in the real world may be packed the most on weekends, but when it comes to online malls, Thursday is the biggest day. In fact, weekends are the quietest time for Internet outlets.

The report was announced yesterday by the popular online shopping mall Auction. Auction studied its sales patterns from Jan. 1 to March 13 and discovered that 18.1 percent of all sales occurred on Thursdays.

The next most popular day was Wednesday, with 17.6 percent of sales, followed by Monday at 17.5 percent and Tuesday with 15.4 percent.

Weekends, on the other hand, lagged well behind. Sundays accounted for just 11 percent of sales, and Saturdays were the quietest day of the week with only 8.3 percent of all transactions.

This contrasts greatly with offline retailers like department stores and large discount stores, where more than 40 percent of total sales occur on the weekend.

“The trend online reflects the growing number of double breadwinners and more families enjoying leisure activities during the weekend,” said Kim Mi-kyung, an official at Auction.

“More consumers prefer buying their daily necessities and groceries ahead of the weekend so that they’re able to spend time together with their family outdoors, instead of going grocery shopping.”

Sales are high on Thursdays because consumers want to receive their orders before the weekend, she said.

Kim added that consumers are also taking advantage of conveniences offered by the online marketplace. For instance, getting next-day delivery if an order is made before 6 p.m.

In addition, Auction said it is offering a special promotion for consumers until Sunday, to mark the second anniversary of the launch of Mart On, an Auction site that focuses on daily necessities and groceries.

All Mart On orders this week will receive an addition discount of up to 10 percent. Also, select items will be on sale on a limited basis at 10 a.m., including four packs of CJ CheilJedang microwavable rice for 9,900 won, or $9.25, tomorrow.

Furthermore, with spring just around the corner, Auction said it is offering discounts of up to 60 percent on spring-related items until the end of the month.

BY LEE EUN-JOO [angie@joongang.co.kr]


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