[Sponsored Report] Daimler stresses HR for its future growth

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[Sponsored Report] Daimler stresses HR for its future growth


Daimler’s driving simulator.

Daimler AG’s innovation has set new standards not only in creating technologies for its automobiles but also in its HR policy. The German automobile manufacturer designed its human resources management policy to effectively deal with an aging society.

The automobile manufacturer recognizes the growing diversity of generation in the company by providing professional development, health management, flexible working times and so on. Older employees are appreciated for their abundant expertise and experience and are encouraged to share them with younger employees. Daimler also provides employees older than 50 with a workshop titled “Experienced into the future,” at which discussions on opportunities and challenges of the career phase are held.

The Strategic Resource Management (SRM) system in use at the Mercedes-Benz plant in Bremen is an outstanding example of successful generation management in action. The facility’s resource management system ensures the long-term professional development of employees by taking demographic conditions into account.

At the beginning of 2012, a newly established SRM team assumed responsibility for all activities. The plant’s SRM system received a German Human Resources Management Award for its innovative approach to establishing a sustainable HR policy.

The Brenan plant also provides targeted retraining and continuing education measures. This ensures that human resources are used efficiently and in a manner that optimally corresponds to employees’ capabilities.

For example, the plant trained assembly workers to become machine operators in the body-in-white shop. “What we did here was to give older employees the skills they need to perform jobs that not only offer a more secure future but are also particularly suitable for them in ergonomic terms,” said Daimler Head of Strategic Resource Management Sherly Rajan.

Sustainable human resources policies have a direct influence on company competitiveness as they help the company retain talented employees in the long run. At a time when demographic developments are posing challenges to work forces, Daimler has been shaping the future of work with creative solutions.

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