Filip Ekvall, H&M Korea CEO, center, opens the fast fashion brand’s newest branch in Seoul at the I’Park Mall in Yongsan District, yesterday. It is the 18th store in Korea for the Swedish clothing company. Last year H&M opened up 357 stores and this year it plans to add 375 stores, the company said earlier this year.
It has also been stepping up its Internet sales since the beginning of the year by launching online shops in France, Italy and Spain. [NEWS1]