Muji to lower prices due to new import structure

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Muji to lower prices due to new import structure

Muji Korea, the local business operator of lifestyle brand Muji, said yesterday that it will lower the price of 670 items by up to 35 percent, starting tomorrow, to enhance its price competitiveness in the local market.

The price decrease will apply to 30 percent of Muji Korea’s products, including furniture, household goods, stationery, fabric, and health and beauty products.

For example, a Muji bed will cost almost 25 percent less than it previously did. A semi-double-sized bed that is now priced at 750,000 won ($720) will cost 568,000 won.

“We plan to expand the number of items for price reduction in the future,” said Song Yoon, head of planning and marketing at Muji Korea.

“Over the past several years, Muji Korea has been promoting a project to improve its overall global distribution line to increase price competitiveness in the Korean market,” the Japan-based company said in a statement yesterday. “The project involves reducing distribution costs and simplifying the import retail process, which allows [us to] save on costs, and in the end, lower consumer prices.”

To reduce shipping costs Muji Korea now receives goods directly from its manufacturing facilities in China and Indonesia. In the past, Muji items set for import to Korea were first sent from China and Indonesia to the company’s Japanese headquarters in Kobe, then passed on to Korea.

Also, to simplify and shorten the import process, two mid-way centers were established in Shanghai and Shenzhen, where items manufactured in other facilities are collected before they are sent to Korea.

BY LEE EUN-JOO [angie@joongang.co.kr]


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