CJ CheilJedang to sponsor Korean food promotion group

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CJ CheilJedang to sponsor Korean food promotion group

CJ CheilJedang, a leading food manufacturer, said yesterday that its Korean food brand Bibigo will sponsor Bibimbap Backpackers, a private organization that promotes Korean food globally, with 150 million won ($146,000) this year.

CJ CheilJedang has been sponsoring the organization and its overseas activities since 2011.

Sponsorship includes financially supporting Bibimbap Backpackers for seven months of activities each year and providing them with ingredients for making Korean food at their sampling events. They have held events at Harvard University and Stanford University in the United States, as well as in Silicon Valley, in California.

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