Chromecast streaming direct to TV

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Chromecast streaming direct to TV

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Google Korea began selling its Chromecast media streaming device in Korea yesterday. Provided by the company

Google Korea yesterday began selling Chromecast, a device that allows users to stream online media content on their TV via PCs, smartphones and tablet PCs for less than 50,000 won ($48.60).

Chromecast can be purchased at Google Play, Lotte Himart and GMarket for 49,900 won and the online market Auction will begin selling it tomorrow.

The thumb-sized media streaming device, which looks like a USB, is the first of its kind to be sold in Asia.

Google began selling Chromecast for $35 in the United States in July. When plugged into a TV with an HDMI port, the device allows a user to watch online shows, movies and music via their smartphone, tablet PC or laptop, Google said.

“We are pleased to finally introduce Chromecast, which is already receiving enthusiastic responses from overseas, in the Korean market,” said Mickey Kim, head of Chromecast and TV Partnerships at Google.

“We expect that people will enjoy a variety of digital content on big TV screens in their living rooms and main bedrooms by connecting mobile devices through Chromecast easily.”

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To view a video on TV, a user must play it in an app on their smartphone or tablet PC that supports Chromecast and then press the “Cast” button.

Users can play, pause and control the volume of the media with their devices connected to wireless Internet.

If a user moves his mobile phone or PC from one room to another while a video is playing on their TV, the stream will not be disrupted.

While the video plays, the mobile device connected to the TV will not lose battery power. And because Chromecast enables multitasking, users can use their mobile devices for other purposes while a video is playing.

Chromecast can be used with Android and Apple devices, and PCs can connect through the Chrome browser on Windows, Mac OS and Linux operating systems.

If a user installs Google Cast on their Chrome browser, they can simultaneously watch a video on their computer and their TV.

Mobile apps that support Chromecast include YouTube, Google Play Movie, Tving and Hoppin.

Tving and Hoppin are Korean partner companies of Google that provide content for Chromecast.

“We are very pleased that Lotte Himart has become a partner of Chromecast’s launch in Korea, a mobile powerhouse in the world,” said Choi Doo-hwan, head of PC team at Lott Himart, which took charge of the retail business of Chromecast in Korea.

“Through this strategic alliance, we hope to introduce more innovative devices by Google in the future.”

Consumers can find more information about Chromecast at the Google Chromecast website.

BY KIM JUNG-YOON [kjy@joongang.co.kr]


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