[Sponsored Report] KB provides foreign clients with unique services

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[Sponsored Report] KB provides foreign clients with unique services


KB Kookmin Bank’s Welcome service offers tailored options to international clients in order to provide them with the services they actually need. Provided by the company

KB Kookmin Bank, the country’s largest financial institution, is the bank chosen most by foreigners living in South Korea. As many as 1.08 million clients who have moved to Korea chose the bank for its services and its attention to clients’ needs.

KB established its marketing unit to target non-Koreans in May 2012 and subsequently began its KB Welcome service, a specialized deposit service for international clients. For non-Korean bank users, the bank provides services and guidebooks in multiple languages, as well as transaction programs tailored to meet their demands.

The KB Welcome service not only offers translation help but also an exemption on fees for transactions with other KB accounts and prime exchange rates. About 33,000 clients have made their bankbook with the plan.

For those who need to make bank transactions on the weekend, KB offers three locations that are open seven days a week: the Ojangdong branch in Jung District, the remittance center in Guro and the Wongok-dong branch in Ansan, Gyeonggi. For those who are not fluent in Korean, those branches also provide a special counter with advisers who speak in English, Chinese, Japanese, Vietnamese and Russian. Foreigners visiting other branches of KB are offered complimentary translation services via phone.

The bank has not only impressed its residents but also visitors to Korea. Last February, the bank signed a contract with the Korea Information and Communications Corporation, the tax refund operator, to open tax-refunding windows in major KB Bank branches such as Myeong-dong in central Seoul and Yeon-dong in Jeju. Before the establishment of these windows, taxes could only be returned in the international airport and sea ports. Tourists who visit Myeong-dong, a major shopping district, and Yeon-dong, where many visitors to Jeju Island stay, can conveniently get their tax refunds.

KB Bank also pays attention to the opinions of their clients. Foreign advisory panels comprising of online participants have voiced their opinions on KB’s products and services in order for the bank to make improvements.

This year, KB Bank devised new guidelines for bankers to upgrade its Welcome service. The new service is based on international perspectives and a better understanding of where the clients come from. The bank aims to provide visitors to its branches with a pleasant experience by encouraging its bankers to greet clients in their native language.

The bank not only provides sincere banking services but also a unique experience. Last year, international VIP clients were invited to a temple stay that KB had prepared. While staying at the Buddhist temple, participants relaxed and learned about Korean culture in depth.

This year, all KB Welcome service users can enjoy discounted rates for Everland, one of the most popular amusement parks in the country, and Caribbean Bay, the nation’s largest outdoor water park in Younin, Gyeonggi.

“The tax refund service in our bank branches can be a good advertisement opportunity for our globalized service because 10 million visitors are visiting the nation each year,” said a KB Kookmin bank official.

“We will keep on improving to provide the best service to both domestic and international customers.”

By Kim Young-shin [yskim11@joongang.co.kr]

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