[Sponsored Report] KLM offers Korean meals to passengers

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[Sponsored Report] KLM offers Korean meals to passengers

KLM Royal Dutch Airlines, the world’s oldest airline still operating, has introduced Korean dishes to its passengers. Those travelling from Incheon to Amsterdam or vice versa on the airline, which is now part of Air France-KLM, will have Korean food such as bibimbap (rice mixed with vegetables), bulgogi (marinated beef) and galbi (Korean barbeque) as their in-flight meal choice.

The menu items were carefully chosen to suit both Korean and non-Korean palates. KLM and Samcheonggak, a traditional Korean restaurant in northern Seoul run by the Sejong Center for the Performing Arts, cooperated in planning the new meals. The selected menu items are the most popular dishes among foreign customers who visit the restaurant. Samcheonggak’s 40-year-old recipes, transformed into in-flight meals, will serve the people travelling to and from the Netherlands. To prepare high-quality food, Samcheonggak’s chefs visited Amsterdam and passed on the delicate taste of the dishes.

Sejong Center for the Performing Arts, the operator of the restaurant, sees the partnership with KLM as an opportunity to promote “hansik,” or traditional Korean cuisine and Korean culture overseas.

“I expect hansik to not just be part of traditional culture but an international delight,” said Bagh In-bae, the center’s CEO.

Last week, KLM gave a sneak peek of its new menu to a few participants at Samcheonggak. Visitors got to taste the food and remarked that the meal was more than satisfying. The officials from both KLM and the Sejong Center who attended the event expressed confidence in their new in-flight meals. They announced that they will support the new menus by offering discounts for the cafe and restaurant in Samcheonggak to those who tried the new meals.

Visitors to the restaurant will be able to enjoy the full version of the meal they tasted during their flight. The officials are planning more collaborations to provide further pleasing services.

The flagship carrier will act as a cultural bridge between Korea and Europe.

“It is a pleasure to successfully launch hansik in-flight meals,” said a KLM officer. “We will continue to support Samcheonggak and its promotion of Hallyu [Korean Wave].”

By Kim Young-shin [yskim11@joongang.co.kr]

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