CJ CheilJedang holds event to promote Korean recipes
CJ CheilJedang, a leading food manufacturer, said yesterday that it promoted Korean food with Bibimbap Backpackers, a private organization that introduces Korean food globally, to participants of a charity concert hosted by the United Nations at its headquarters in New York. CJ and the organization demonstrated the procedure of making bibimbap (rice mixed with vegetables) and offered tasting to the audience of the concert titled, “Beautiful Mind, Beautiful World.” Meanwhile, CJ CheilJedang has been sponsoring Bibimbap Backpackers and funding their activities since 2011.
with the Korea JoongAng Daily
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