1,000 Song Challenge’ ends long run
Even after a decade of shows, the program was still much-loved, and last week’s episode had viewer ratings of 8.6 percent, which is considered very high for a Sunday morning show.
However, many media analysts, especially panelists on the JTBC show “War of Words: Ssul Jeon” have said that SBS is trying to reshuffle its entertainment programs in order to target young people. Many local businesses want advertising exposure to twenty-somethings rather than the elderly, who were the main viewers of the “1000 Songs” show. The broadcaster said that starting Sunday, the time slot will be filled by a cooking show.
BY Kim Hee-eun, contributing writer