[Sponsored Report] CJ nurtures young artists

Industry

[Sponsored Report] CJ nurtures young artists

Published: 24 Jun. 2014, 21:02

Crying Nut, a well-known band in Korea, performs with the young artist group Bye Bye Badman on a project stage provided by CJ Tune-up.Provided by CJ

CJ Group has recently laid out plans for creating shared value (CSV) to achieve shared growth. CJ has been supporting underprivileged children and future artists after Chairman Lee Jay-hyun emphasized that the company should “support dreams of the youth.”

The Donor’s Camp is CJ’s social contribution program that supports the education and welfare of low-income children. Run by the CJ Welfare Foundation, the camp has been investing in projects since 2005 to improve the education and welfare environment of 3,600 local children’s centers. So far, more than 290,000 members have donated 17 billion won ($16.6 million).

“Through the CJ Welfare Foundation, we have been trying for a decade to revive the dreams and hopes of underprivileged children, many of whom are missing out on education opportunities due to social polarization,” said CJ through a press release.

CJ has recently provided mentoring services to local communities by sending 170 university students to 120 learning centers in 16 cities. The mentors, who teach English and help mentor children twice a week, are carefully selected to help improve the learning environment of the centers.

The enterprise is also nurturing future artists. CJ has been helping young artists to develop their talent, investing in the future Korean Wave.

The CJ Culture Foundation was established for this purpose in 2006. The foundation supports talented artists in music, performance and movies, helping them enter the global market through its main programs such as CJ Tune-up, CJ Creative Minds, Project S, and CJ Animation Exhibition. CJ Tune-up provides young musicians with opportunities to showcase their music and network with other musicians, while Project S helps young movie directors develop their work into high-quality films. CJ provides full support throughout all stages of the movie-making process. The 2012 and 2013 films “My P.S. Partner” and “My Little Hero” were the work of Project S.