Samsung wins two top prizes from ad research instituteSamsung Electronics won two top ad awards from Ace Metrix for its curved UHD TV and the Galaxy S5, the TV ad research institute said Thursday.
U.S.-based Ace Metrix announces the best TV ads for products in many categories every quarter.
Samsung received top honors in the technology hardware category thanks to its effective presentation of the curved feature of UHD TVs, the U.S. agency said. It also beat other ads in the technology-mobile device category because of the water resistance of its flagship smartphone, the Galaxy S5.
For the awards, Ace Metrix looked at 1,566 ads in 30 categories televised between April and July.