Survey shows Samsung smartphone sales suffer

Samsung Electronics is losing smartphone ground not only to cheaper Chinese rivals but also at the high end to Apple, a survey showed, in an ominous sign for the Korean giant as Apple readies to launch its next-generation iPhone 6.

Samsung last week gave second-quarter earnings guidance that was far weaker than expectations and is on track for its worst quarterly profit in two years, a performance the company attributed in part to price competition and higher inventory levels in China.

Research firm Counterpoint’s survey of 35 markets accounting for nearly 90 percent of global sales found that sales for the eight-month-old iPhone 5s stood at seven million in May, compared with about five million for Samsung’s flagship Galaxy S5, which was in just its second full month of sales after a late March release.

Counterpoint said that the Galaxy S5 appeared to be doing worse than the Galaxy S4 had done in its early launch against the iPhone 5, with each selling about seven million units a month. The data measure retailers’ sales to consumers as opposed to typical industry data that look at shipments made by the manufacturer.

Galaxy S5 sales probably remained at about five million units in June, said Tom Kang, Seoul-based analyst for Counterpoint. He said the Galaxy S5 fell short of market expectations in terms of display quality and by using a plastic case.

“They made one mistake, one product that didn’t hold up to expectations and they are paying the price,” he said in a phone interview. “They will have to move forward and leave behind what has failed and focus on the next product.”

The data suggests Samsung’s problems run deeper than just the inventory buildup in mid-to-low tier devices that the company reported earlier in the month after disclosing weaker-than-expected second-quarter guidance.

Samsung declined to comment on the data or disclose shipment figures for the Galaxy S5. Reuters