Survey shows phone use differs by gender
A recent survey by online shopping mall Auction further explored the way Koreans use their phones and found that besides Internet use, men would more often listen to music while women took photos and video.
From Aug. 1 to 6, Auction asked 925 of its customers online which smartphone functions they used most often second to the Internet.
The results showed that 51.6 percent of male responders said they spent most of their time listening to music, followed by 18 percent who said they prefer to play games and 15.8 percent said they took pictures and videos. On the other hand, 55.1 percent of women said that after the Internet, they use their phones’ camera most often, followed by 24.5 percent who said they listen to music and 11.2 percent who enjoy playing games.
As a result, 25.5 percent of male responders, the highest percentage, said they would buy an external battery out of all smartphone accessories because listening to music and playing games uses more battery power. Meanwhile, 29.8 percent of female responders said they wanted to buy a “selfie cane” so they could take better pictures of themselves. The responders owned an average of 3.2 accessories per smartphone.
Auction said in the report that its sales of phone accessories from July 6 to Aug. 7 increased by 25 percent over the same period last year. Sales of external batteries were up 35 percent and waterproof covers increased 82 percent.
In line with the survey results, the online marketplace said it is holding a sales event called “Phone Story” through Aug. 18, giving a 50 percent discount every day to the first 100 buyers who purchase phone accessories. From Aug. 25 to 31, “selfie canes” will be discounted 60 percent.
“Because summer vacations are scattered and the Chuseok holiday is long this year, we estimate smartphone accessories will be popular until September,” said Kim Ah-yeon, team manager of Auction’s cell phone department.
BY LEE SEUNG-LEE [email@example.com]
with the Korea JoongAng Daily
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