HelloVision launches an over-the-top TVing device

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HelloVision launches an over-the-top TVing device

CJ HelloVision, which launched the mobile and PC video streaming and content service TVing in 2010 will challenge Google’s Chromecast with its tvingstick.

CJ HelloVision said yesterday the tvingstick connects smartphone and PC based video services with larger screens such as television, monitors and projectors. It is available for 59,900 won ($58) at G Market.

The tvingstick is an over-the-top (OTT) device similar to Google’s Chromecast that can transmit Tving content through streaming.

OTT refers to delivery of media content over the Internet without the involvement of a third party.

The device can be used when plugged into the HDMI port of a high-definition display. Users also can download an app to use it as a remote control.

Susbscribers of TVing can watch 150 cable channels and 50,000 videos on demand (VOD).

Besides TV, users can see photos or videos on smartphones and other devices.

Terrestrial television and real-time broadcasts are not provided.

“As the user environment for watching TV diversifies, tvingstick is a necessary complement,” said Kim Jin-seok, CEO of CJ HelloVision.

“As TVing assisted the existing pay-TV platform by appealing to a new user group based on mobile devices and PCs, tvingstick also will lead the VOD streaming market by securing a new viewer group, such as single-person households, and contribute to further growth.”

Earlier, Google launched Chromecast equipped with Nscreen services such as TVing, Hoppin and Africa TV, while Hyundai HCN introduced an OTT service called Every On TV Cast and SK Telecom, the nation’s No. 1 mobile carrier launched Smart Mirroring.

“As small devices that enhance user convenience, the competition in the OTT market is heated,” said an industry official.

BY KIM JUNG-YOON [kjy@joongang.co.kr]

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