Imperial whiskey wins award for its effective, modern design

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Imperial whiskey wins award for its effective, modern design


Premium whiskey brand Imperial was selected as one of the three winners at the 2014 Reddot Design Award, Pernod Ricard said in a statement yesterday.

The designs of Imperial 12, 17, 19 Quantum and 21 were acknowledged for their efforts to communicate with consumers. Pernod Ricard changed the packaging of its flagship whiskey brand to make it more modern.

The Reddot Design Award is one of the world’s three largest design awards along with International Forum Design Award in Germany and International Design Excellence Award in the United States.

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