Samsung holds camera tech forum in China

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Samsung holds camera tech forum in China


In a bid to boost its presence in the camera market for mobile devices, Samsung Electronics held its first forum on the issue in Shenzhen, China.

According to Korea’s leading tech company, 300 specialists in imaging development from companies in China, including smartphone vendors and camera module developers, were invited to the one-day forum yesterday.

At the forum, called “Being the True One in Every Moment,” Samsung Electronics introduced some of its strategies in the ever-changing smartphone camera business.

One of the technologies exhibited during the forum was an enhanced image sensor with a resolution of more than 20 million pixels thanks to the Isocell technology that Samsung Electronics developed a year ago, as well as advanced autofocus technology and shutter technology that can capture images without distortion.

It also featured the Smart Wide Dynamic Range technology that captures detailed colors of a subject even in darkened indoor or backlit situations. Participants in the forum were given the chance to personally test the technologies.

The event was held in order to maintain a lead in the expanding Chinese market, which has not only become a major production center for global IT companies but also the biggest consumer of such products.

“Samsung Electronics has secured technological leadership in the mobile image sensor market through continuous technology innovation, such as being the first in the industry to develop and commercialize Isocell last year,” said Hong Kyu-shik, marketing director of System LSI marketing at Samsung Electronics.

“With the first Samsung image sensor forum we plan on strengthening our communications with the Chinese market and therefore lead the image sensor market in China.”


BY LEE HO-JEONG [ojlee82@joongang.co.kr]

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