Volvo sells more than 2,000 cars in Korea in first 9 months

Swedish car brand Volvo said yesterday that it has sold more than 2,000 units this year in Korea for the first time in five years.

According to Volvo Korea, it sold a total of 2,142 units in the first nine months, an increase of 62 percent from last year when it sold 1,320 in the same period. A total of 298 units were sold in September, up 142 percent from the 168 units sold in the same month last year, signaling that Volvo’s efforts to introduce new models and marketing strategies and to expand distribution networks are paying off.

Since February, Volvo has introduced new models, including the all-new XC90 unveiled at the Paris Motor Show earlier this month.

The company is also hoping that the placement of the S60 and XC60 in Korean dramas will draw in potential buyers. Volvo Korea has opened four dealerships and service centers this year.